Friday, November 8, 2013

Malaysian Winter Night Market at Bryant Park NYC



Malaysian Winter Night Market@Bryant Park NYC 2013

Last February 20 - 21, 2013 Malaysia Kitchen for the World hosted The Malaysian Winter Market at Bryant Park's Fountain Terrace, featuring a variety of signature Malaysian dishes and traditional Malaysian food products by restaurants and vendors in New York City and the Tri-State area.

Thursday, November 7, 2013

Malaysia Kitchen Tastes Success With Matrade Campaign


The campaign has generated significant outcome in term of increases in restaurants, patronage, revenue, opening of new outlets, and visibility in local popular television shows.

The campaign mounted by Malaysia External Trade Development Corp (Matrade) on the Malaysia Kitchen Programme (MKP) in the US, the UK, Australia and New Zealand has resulted in gastronomical success for the participating Malaysian restaurants.

Malaysian restaurants overseas that are under the programme have seen their revenues rise nearly a quarter, or 23.7 per cent during the campaign. The campaign has helped attract about 23.5 per cent more people to eat Malaysian food in New York, London, Sydney, Melbourne, Perth, Auckland and Wellington. According to Matrade deputy chief executive officer Datuk Zakaria Kamarudin, the campaign has generated significant outcome in term of increases in restaurants, patronage, revenue, opening of new outlets, recognition through labels, franchises, access to mainstream supermarkets, as well as visibility in local popular television shows.

'"Serai" in Germany






Malaysian landscape architect takes her cooking passion to greater heights

A new Malaysian restaurant scheduled to open tomorrow in this university town will not only satisfy palates, but also promote Malaysian cuisine in Germany, which so far, has only four Malaysian restaurants -- two in Munich and one each in Frankfurt and Hamburg.

"Serai", the new restaurant in Schillerstrasse here will open its doors to the public in what is seen as a "major step" that can lead towards raising the level of awareness of the local people about Malaysian cuisine. Heidelberg is located in the southern German state of Baden-Wuerttemberg.

"Because Malaysian cuisine is not widely known in Germany, I am convinced that it has great potential to become popular in this country," said the owner, Juliah Rais-Morres, at the newly renovated premises.



Juliah, who hails from Negri Sembilan, has lived in Germany for 22 years and is married to a German information technology professional, Uwe Morres, who works for the local labour office.

Although she is a landscape architect by profession and worked for 11/2 years at the Selangor Economic Development Corporation, Juliah received an intense hands-on exposure to food preparation and cooking at an early age from her family.

Her father, who owned a food business, and her sister, proficient at cooking, gave her valuable training.

Juliah's passion for cooking helped her enter food catering business alongside her work as an architect.

In the course of privately catering meals to individuals interested in Malaysian food, she was also urged to start her own restaurant specialising in Malaysian food.

Along the way, she also conducts cooking lessons in Malaysian cuisine at an adult education school here.

She said the encouraging response from the Germans strengthened her belief that Malaysian cuisine would do well in a city that had a large number of international students and expatriates who were always open to foreign cuisine.

In the pipeline, Juliah plans to introduce satay, which she said was her signature dish, curry puff, roti canai, rendang and other Malaysian dishes.

"I am not going to depend on Malaysian customers alone for my business. Indeed, my customers will be mainly Germans, who are already familiar with Asian cuisine and would appreciate the rich diversity represented by our cuisine."




Monday, November 4, 2013

Malaysia Kitchen at the Spice Market London











Malaysia Kitchen have teamed up with Peter Lloyd, Executive head chef at the W Hotel’s Spice Market London to create a bespoke ’10 Flavours of Malaysia’ tasting menu.

The Spice Market is well known for its sleek and modern take on Asian street food so it was only fitting that the Spice Market would celebrate the fantastic street food dishes that make Malaysia a foodie hotspot!


The menu incorporates a whole array of fantastic flavours that takes each diners taste buds on a journey across Malaysia. From the busy streets of Penang with the Nyonya Seafood Laksa, right through to the tropical island of Borneo with the Sarawak Black Pepper Shrimp.


The following is the full menu, available at £48 per head:


Roti Canai, Sambal

Chicken Satay, Gula Melaka, Peanut & Tamarind Sauce

Vegetable Popiah

Sarawak Black Pepper Shrimp, Sun Dried Pineapple

Ox Cheek Rendang, Crisp Apple and Jicama

Nyonya Seafood Laksa,

Nasi Goreng, Shrimp Omelette

Cod with Malaysian Chilli Sauce, Basil & Celery

Durian Ice Cream

Bubur Cha Cha


This menu is only available till April 7th, so reserve a table now to avoid disappointment! Bookings can be made by phone or through visiting the Spice Market website.


We hope you are able to go along and enjoy this bespoke menu and are amazed as us at these 10 beautiful flavours of Malaysia!

Spice Market London
W Hotel London
10 Wardour St.,
London
W1D 6QF


Malaysia Street Festival



Malaysia Street Festival 2013 will portray the Street markets of the orient. Preparations are well underway for the inaugural alfresco street dining event, taking place this October 13 in the Melbourne's oldest heritage market setting of Queen Victoria Market.

As a special culinary event celebrating Malaysia Day a cultural celebration by all Malaysians, the pop-up restaurant festival will deliver authentic Malaysian cuisine like no other with over 30 mouth-watering dishes from Melbourne's Malaysian most authentic restaurants.On top of that visits by chefs from East Malaysia will also deliver three dishes not found in Melbourne in this one day celebration.

Experience the best cuisine from Malaysia and our ASEAN and our former colonial powers whom colonized Malaysia, and enjoy authentic cultural entertainment throughout the day. Experience being of what it is like being Malaysian to all.


Event Details

Date: Sunday 13th October 2013

Time: 9am to 4pm

Location: Queen Victoria Market, Melbourne, Australia

Admission: Free to the public


Activities:
  • 17 Restaurants featuring authentic Malaysian, Nyonya and our neighboring ASEAN countries Indonesia, Phillipines, Thailand & Singapore. 2 other specialists in drinks will also be present.
  • Specialist stalls featuring cultural showcases, handicraft, interactive activities for kids
  • 14 cultural and music performances

For more information, visit the website


Matrade promotes Malaysian brands through China's 7-Eleven


KUALA LUMPUR: Malaysia External Trade Development Corporation (Matrade) collaborated with China’s 7-Eleven chain to promote Malaysian brands in Beijing, Tianjin and 773 other 7-Eleven stores in other cities across China.

Matrade said the 7-Eleven Malaysia Week In-Store Promotion held from April 8 to 22, 2013 involved a total of 32 product lines from 10 Malaysian brands such as cookies, snacks, coffee, pudding, fruit juice, sauces and paste, chocolate and durian ice cream.

Matrade also leveraged on this activity to promote patronage to Malaysian restaurants in China under the Malaysia Kitchen Programme. 

The 200 stores located in Beijing and Tianjin receive an average of 250,000 customers per day, and provided an effective exposure for Malaysian F&B products as well as Malaysian restaurants that were promoted.

‘Publicity conducted through 7-Eleven, Malaysia Kitchen’s Chinese online platform and popular social media sites resulted in a 10% increase in patronage at the participating 7-Eleven stores,” it said.


Matrade said based on the initial promotion programme, 7-Eleven stores in Beijing, Tianjin and other cities have made repeat orders for more products.


“Prior to the in-store promotion, 7-Eleven stores in Beijing and Tianjin carried only two product lines of a Malaysian brand. Due to the success of the promotion, the management of 7-Eleven has made plans to increase the product lines of Malaysian brands to include other products such as instant noodles, dried seafood, dried tropical fruits, chocolate products, fruit juices, white coffee and Teh Tarik,” it said.


There are currently 973 stores of the 7-Eleven chain throughout China and the number is expected to surpass 1,000 stores in the next few years. The 7-Eleven stores in China are mainly concentrated in Guangzhou, Beijing, Shandong, Chengdu and Tianjin.


Promoting Malaysia Cuisine






The buffet lunch and dinner at China World Hotel in Beijing, China, are spiced up with Malaysian dishes this week.

A collaboration between the hotel and the Malaysia External Trade Development Corporation (Matrade), the food promotion is organised under the Malaysia Kitchen programme to raise awareness on Malaysian cuisine among consumers in the Chinese capital.

A Malaysian chef popularly known as Chef Yang Jamil was invited to helm the kitchen during the event that runs from now until tomorrow.


The 42-year-old chef with about 20 years of culinary experience said Malaysian delights were appealing because they carry the influences of Malay, Chinese and Indian cultures.

“Our mouth-watering dishes are always made from scratch, using different kinds of spices,” he said.

Other dishes that he has prepared for the event are roti canai, rendang, mee rebus, soto and assorted kuih-muih.

Matrade senior trade commissioner Abu Bakar Yusof said the Malaysia Kitchen programme, which kicked off in 2009, was a government initiative that came under the purview of Matrade.

It was previously held in the United States, the United Kingdom and Australia before it was introduced in China two years ago.

“The aim of Malaysia Kitchen is to generate publicity about Malaysian cuisine, Malaysian restaurants, and also food and beverage products,” Abu Bakar explained.

He added that the food promotion at China World Hotel, which is supported by Tourism Malaysia, Education Malaysia and Malaysia Airlines, targeted the guests of the luxury hotel.

“The restaurant where the buffet is served is patronised by 500 to 600 people a day,” he said.

Meanwhile, Abu Bakar added that the Export-Import Bank of Malaysia Bhd (Exim Bank) offered soft loan to Malaysian entrepreneurs operating restaurants overseas through its Malaysia Kitchen Financing Facility.

“One of the 16 Malaysian-owned restaurants in Beijing has successfully received a loan from the bank, while another is in the process of applying.

“The soft loan will assist the Malaysian companies to reduce their financial burden and expand their businesses,” he said.

Tuesday, October 29, 2013

Ke Mana Arah Program Malaysia Kitchen?






MENGEMBARA ke beberapa negara memberikan banyak pengalaman kepada penulis tentang kepelbagaian dan keunikan budaya dan masyarakat dunia.

Tanpa menumpukan tempat-tempat menarik yang wajib dikunjungi semata-mata, penulis yang berkunjung ke Eropah baru-baru ini turut merasai makanan popular seperti piza dan pasta di Rome, Itali dan paella di Barcelona, Sepanyol.

Selain itu, terdapat banyak restoran Barat lain turut bersaing menjamu selera termasuk restoran yang menghidangkan makanan Asia seperti China, Jepun dan Thailand.

Jujurnya, penulis begitu sukar untuk mencari restoran Malaysia di Rome dan Barcelona terutama di Prague, ibu negara Republik Czech.

Keadaan ini sangat berbeza ketika singgah ke London, United Kingdom yang mempunyai banyak pilihan restoran yang menghidangkan makanan Malaysia.

Penulis berkesempatan menjamu selera di beberapa restoran Malaysia seperti TukDin, Delima, 54 Pinang dan Melati.

Semua restoran tersebut menyertai Program Malaysia Kitchen (MKP) yang diambil alih oleh Perbadanan Pembangunan Perdagangan Luar Malaysia (Matrade) pada 2009.

Namun bagaimana dengan hala tuju MKP dalam mempromosikan makanan Malaysia di luar negara terutama selepas memperkenalkan Kempen Dapur Malaysia Global?



Jangka panjang

Ketua Pegawai Eksekutif Matrade, Datuk Noharuddin Nordin berkata, MKP menggunakan restoran Malaysia sedia ada di luar negara bagi mempromosikan makanan Malaysia dan pada masa yang sama mempromosikan restoran berkenaan.

“Ini merupakan inisiatif jangka panjang dengan kerjasama restoran Malaysia yang bukan sekadar pameran atau aktiviti promosi makanan tempatan.

“Sehingga 15 Mac lalu, sebanyak 559 restoran Malaysia di 31 negara menyertai MKP,” katanya kepada Mingguan mStar, baru-baru ini.

Noharuddin berkata, jika bukan kesan jangka panjang maka akan wujud masalah dalam menentukan minat atau pembelian makanan Malaysia itu secara berterusan.

“Sebagai contoh, kalau kita buat pesta makanan Malaysia secara besar-besaran di London selama seminggu dan berhenti setakat itu saja, bagaimana pula dengan pengunjung pameran yang berminat untuk mendapatkan makanan tersebut tanpa perlu menunggu lagi acara seumpama itu pada masa akan datang?

“Justeru, setiap aktiviti MKP membabitkan restoran Malaysia di 31 negara seluruh dunia agar pengalaman merasai makanan Malaysia itu berterusan,” katanya.

MKP terbuka kepada semua restoran yang menghidangkan makanan Malaysia sama ada dimiliki oleh rakyat Malaysia, rakyat asing atau usaha sama antara kedua-duanya.

Menurutnya, jika MKP sekadar bergantung kepada restoran milik rakyat Malaysia semata-mata, perkembangannya tidak mungkin berjumlah 559 restoran sehingga kini.

“Kenapa kita tidak gunakan restoran lain yang turut menghidangkan makanan Malaysia. Ini adalah peluang dan jika tidak, rugilah MKP,” katanya.
Klik link di bawah untuk membaca artikel penuh :

Malaysia Kitchen Restaurant Guide in UK



Restaurant guide to the 90+ Malaysian restaurants in the UK and packed full of recipes, events and promotions for you to enjoy. Whether you’re new to Malaysian cuisine or a die-hard fan, there’s something for everyone to sink their teeth into.

Click here for the details :

Malaysia Kitchen Programme helps increase overseas restaurants by over 40%



SUBANG JAYA (Sept 4): The number of Malaysian restaurants overseas has seen a 42.5% increase since the Malaysia Kitchen Programme (MKP) – which aims to promote the country through its cuisine – was relaunched in 2010.

Minister for International Trade and Industry Datuk Mustapa Mohamed said the MKP, which is under the Malaysia External Trade Development Corporation (Matrade), has been successful in helping to increase the number of restaurants worldwide from 454 in 2010 to 647.

The restaurants are located mainly in Australia (207), the United States (84), Britain (64), New Zealand (46), Indonesia (46), the Philippines (27), Thailand (27) , China (25), Canada (24) and Hong Kong (20).

“Malaysian restaurants abroad can not only help local businessmen become successful but also serve as ambassadors to promote Malaysia as an attractive investment location and tourism spot, “ said Mustapa on Monday evening when announcing MKP’s progress and local restaurant Kelantan Delights’ plans to expand to London under the programme.

Kelantan Delights, which has two outlets in Malaysia, has been operating for 15 years. The London outlet, which is scheduled to open in January, will be on Baker Street.

The minister said that he was confident that the restaurant has the experience to be successful in the London market.

“London is a very tough market, and it’s not easy to survive, but I am confident that with the expertise of this group they will do well in London,” he said.

The MKP, which was first launched in 2006, had been placed under various agencies and ministries before ending up under Matrade in 2009, where it has evolved to become a national branding initiative.

The programme also offers financing for up to 90 percent of the project costs, inclusive of three months’ working capital, to help Malaysian entrepreneurs who want to expand their restaurant business overseas. The financing programe, which is offered with the support of Export-Import Bank Malaysia Berhad (EXIM Bank), has been running for four years.

Kelantan Delights chairman Sabri Ab Rahman said that the government help was “God sent” as it makes it possible for them to expand at a larger scale and at a faster rate.

Sabri also added that the company hoped to expand to four outlets overseas within the next two years, all of them serving authentic Malay food.

Datuk Adissaidikin Ali, the managing director and CEO of EXIM Bank, said that the loan was available for Malaysian-owned companies that fit the eligibility requirements.

One of the specifications of the loan is that the restaurant must serve Malaysian food, which is defined on the bank website as “food that is traditionally and customarily consumed by Malaysians.”

http://my.news.yahoo.com/malaysian-kitchen-programme-helps-increase-overseas-restaurants-over-040618559.html



Malay Taste Week at Westfiled Stratford City, UK














Thursday, October 24, 2013

Frequently Asked Questions


A. Eligibility


1. Who may apply for the Malaysia Kitchen Financing Facility?
Any Malaysian who has at least a 1 year experience in managing a restaurant overseas or 3 years in managing a restaurant in Malaysia. The business must be Malaysian owned by at least 51%.
2. What if the Malaysian partner does not have the experience but the local partner does?
The application may be considered provided the Malaysian partner resides in the country where the business is and jointly manages the business. Evidence that the business is capable of serving Malaysian food is required e.g. employment of Malaysian chefs or the foreign partner himself is passionate on Malaysian food and has Malaysian cooking experience.
3. Will a Malaysian who is a Permanent Resident overseas be eligible to apply?
Yes, as long as he/she does not renounce his/her Malaysian citizenship. 
4. Is there any requirement that the company applying for the facility be registered in Malaysia?
An overseas registered company may apply provided that the Malaysian shareholders hold a minimum of 51% of the shares.
5. Would EXIM Bank consider applications for opening a restaurant under a franchise?
Yes, the franchise must be Malaysian-owned and originates from Malaysia.

B. Financing Amount


6. How long does it take for my loan to be approved?
Within 21 days from the date that EXIM Bank has received the complete documents needed. 
7. Is there any minimum and maximum amount of loan?
There is no ceiling amount of loan. As long as the project is “viable” and the cash flow is measurable and justifiable.
8. What type of expenditure can be financed?
A) Capital Expenditure
Renovations including furniture, fixtures and fittings
Table wares
Kitchen equipment such as the stove and other cooking equipments.
Leasing deposit Pre Opening cost

B) Working Capital
Purchase of raw materials and supplies
Staff salary
Utilities
Rental of premises and staff accommodation

C) Soft Cost
Legal fees
Auditor’s frees
Insurance
Franchise free
Deposits
Work permits
Staff uniform
Broker’s commission

9. Is there a minimum percentage for Malaysian menus?
There is no minimum percentage of Malaysian menus to be served. However, Malaysian food must be served. Malaysian food is defined as food that is traditionally and customarily consumed by Malaysians. Fusion food is allowed in addition to Malaysian food. 
10. Is there a condition that the chef must be Malaysian?
The chef may or may not be a Malaysian. If a foreign chef is employed, he/she must be capable of preparing Malaysian food. Evidence of this must be shown, e.g. the chef has a certificate of formal training in Malaysia or has experience in preparing Malaysian food. 
11. Is there any condition for halal food to be served?
No. 
12. Would home businesses or peddlers/hawkers be eligible?
The business must be located at and operated from a permanent business address. 
13. Is there a minimum percentage for Malaysian décor?
There is no minimum requirement on Malaysian décor. It is at the owner’s choice. However, the décor should portray a Malaysian ambiance. 

C. Disbursement & Repayment


14. How would EXIM Bank disburse the loan amount?
For the capital expenditure portion, disbursement will be made progressively or lump sum to the Supplier/Contractor upon progressive/full completion of the project. Disbursement may be made directly to the Customer on a reimbursement basis evidenced by proof of payment made. For working capital, disbursement will be made directly to the Customer.

15. How is repayment of the loan made?
Repayment will be made directly to EXIM Bank in Ringgit Malaysia based on EXIM Bank’s monthly billings. Any excess or deficit in payment due to the exchange rate differences shall be credited or debited in the next billings.

16. What are the documents required before we can submit the application to the financing facility?
The following items are crucial before submitting the application:-

  • Readily completed forms with the supporting documents;
  • Identification of the business location;
  • A comprehensive business plan;
  • Detailed market study of the business surroundings;
  • Profile of the management; and
  • Other documents deem fit by EXIM Bank.
17. What happens if the project stalls and how would the bank help?
Various avenues are available such as rescheduling, restructuring or additional injection of loan.

18. Will EXIM Bank consider approving the loan before the lease agreement is signed?
The Bank may consider approving the loan based on the draft of the lease agreement. The terms of the lease is required for our due diligence process. The execution of the lease agreement will form part of the condition precedent to disbursement of loan.

19. Does EXIM Bank offer an Islamic facility under Malaysia Kitchen?
Yes, we have an Islamic facility for the Malaysia Kitchen financing. The menus served must be halal.

20. Can I apply the loan before securing a place?
You will have to identify the place of business before applying the loan. The location is vital for our due diligence process.

21. How and where can we get the application form?
The application form may be obtained from our website www.exim.com.my or from our Head Office in Kuala Lumpur. Alternatively you may call for us to email the form to you.



What is Malaysia Kitchen Programme?



About

Malaysia Kitchen for the World is a global initiative of the Malaysian government that aims to educate and inform consumers about Malaysian cuisine and Malaysian restaurants throughout the world.

The Malaysia Kitchen Programme (MKP) is a programme aimed at promoting Malaysian restaurants overseas, by creating demand for Malaysian cuisine through an integrated, holistic and multi-pronged promotion programme in collaboration with restaurant operators.

The main objectives of the MKP are ultimately to increase patronage of Malaysian restaurants operating overseas as well as increase exports of processed food, food ingredients, and agriculture produce and to attract tourists to Malaysia.



Promotion Strategies

Strategies to promote Malaysian restaurants and cuisine:

Capitalising on existing Malaysian restaurants overseas including franchise;

  • Integrated campaign promoting Malaysian restaurants overseas; 
  • Promotion campaigns in cities where there is a critical mass of Malaysian restaurants; 
  • Leveraging on all touch points which covers various types of restaurants from fine dining, bistro, café, fast food and takeaways to cater for all market segments which includes the upper and middle class, executives, students, tourists, families and office workers; and 
  • Associating Malaysian cuisine with intellectually stimulating experiences by incorporating elements of knowledge, history, art, culture, creativity, innovations and lifestyle.


Benefits

1- Promotional Support

  • Focused in public relations (PR) initiatives lined-up under the Malaysia Kitchen Programme which include reviews by well-known personalities, travel writers and novelist as well as evaluation by international restaurant rating agencies; 
  • Featured in the Malaysian Kitchen portal and promotion collaterals to create awareness about the restaurants; 
  • Exposure in international gastronomic events such as trade shows, cookery programmes and demonstrations.

2 - Financial Facilities

Export-Import Bank of Malaysia Berhad (EXIM Bank) provides financing facilities through the Malaysia Kitchen Financing Facility (MKFF) to assist Malaysian entrepreneurs in obtaining credit/financing facilities for the purpose:

  • Opening of new restaurants overseas; 
  • Expansion of existing restaurant or opening of new branches; and 
  • Development of Malaysian food ‘franchise’ internationally.
Application Form

For enquiries, please contact :

Malaysia Kitchen Secretariat,
12th Floor, East Wing, Menara MATRADE,
Jalan Khidmat Usaha, Off Jalan Duta,
50480 Kuala Lumpur, Malaysia.
Tel : +603-6207-7273 / 7272/ 7266 / 7269
Fax : +603-6203-7024
Email : mkp@matrade.gov.my